Essays

Literary Heartthrobs

A centuries-old tradition of writers as sex symbols in China – Pamela Hunt

If you were so inclined to follow the Weibo account of Feng Tang, a Beijing-based writer, you might notice a reccuring meme. A fan – almost always a young, attractive female – will post a picture of herself holding a copy of one or more of Feng Tang's works. She will strike an appealing pose, maybe add a few hearts or kissing emojis, or even wish the author a happy Valentine's Day and refer to him as a “dream boy.” Feng then reposts the message on his own Weibo page, with a suggestive phrase such as “we are really enjoying ourselves tonight.”

There is something intriguing about this trend, not least because it is centered around an author and businessman in his late forties whose image does not quite match those of the singers, film stars or models who we might more readily expect to attract this kind of adulation.